Group Presentations - Different Types of Marketing

Lesson Objectives:

• To be able to understand and explain low budget marketing


• To be able to undrstand and explain high budget marketing


• To be able to understand and explain viral marketing


• To be able to understand and explain how budgets affect the choice of marketing methods chosen

Success Criteria:
C - You manage to understand low budget / high budget / viral marketing but you might not be able to explain it well to others. During the research and presentation task you work SENSIBLY with your team members, and at the end, manage to discuss some ideas about how a budget might affect the choice of marketing methods.

B: You manage to understand low budget / high budget / viral marketing and you can explain it quite well to others. During the research and presentation task you work WELL with your team members, and at the end, manage to discuss ideas well about how a budget might affect the choice of marketing methods.

A: You clearly understand low budget / high budget / viral marketing and you are able to explain it clearly and effectively to others. During the research and presentation task you work excellently with your team members, and at the end, manage to discuss lots of excellent ideas about how a budget might affect the choice of marketing methods

Starter
Students to be seperated into 2 intial groups. Within their groups they have to seperate themselves into three groups (giving 6 groups overall). There will be 3 tkey words (Low Budget marketing - High Budget Marketing - Viral marketing put on the tables in front of each team. Students should work within their 6 groups to come up with a definition in 2 minutes and then try and explain what they think it means to others in their larger groups. Self Assess what grade they think they are working on at the beginning of the lesson.

Main Task

The two teams will then send their 3 mini groups off to research the key terms properly and find examples to show their team later in the lesson. Their research must be easy to understand and explain and have both visual examples (pictures) and audio examples (video clips) to help everyone understand. They must then present this information to the other 2 groups within their team of 3 groups to teach others about it and ensure they understand it

Plenary

The teams will then be pitted against each other in a series of questions / discussions to see which team understood the best. Teams will have to use the success criteria to try and peer assess / self assess where they are now in comparison to the beginning of the lesson.

Resources

Viral High Budget and Low Budget Campaigns

Good videos to show students or encourage students to watch:

Clover Field Viral Campaign http://www.youtube.com/watch?v=27RFJ46Qb60

The Dark Knight Viral Campaign

The Last Exorcism Viral Marketing Campaign

For this film they used the website Chat Roulette and played this clip of a woman to whoever they "got". It looks like a normal video cam chat and entices them to watch because they think she's going to take her clothes of, and then scares them!