Effectiveness of Different Marketing Methods

Lesson Objectives:

• Reinforce knowledge of different film marketing methods
• To understand how different materials might suit different audiences
• To understand how different materials might suite different genres of fil

Success Criteria:

C - You manage to remember at least 3 marketing methods at the beginning. During the sorting task you work SENSIBLY with your team members, and manage to work out SOME of the right materials for the different people and genres. During the last task you are able to describe the best audience and genre for at least 2 of the products on the sheet.

B: You manage to remember at least 5 marketing methods at the beginning. During the sorting task you work WELL with your team members, and manage to work out LOTS of the right materials for the different people and genres. During the last task you are able to describe the best audience and genre for at least 4 of the products on the sheet.

A: You manage to remember at least 7 marketing methods at the beginning. During the sorting task you work excellently with your team members, and manage to work out NEARLY ALL or ALL of the right materials for the different people and genres. During the last task you are able to describe the best audience and genre for at least 6 of the products on the sheet.

Lesson Plan

Starter: Students must discuss with the person next to them to try and remember at least different types of film marketing

Main Task 1:

Give students a variety of film marketing materials that they can hold and touch and see. Film posters, Film trailer on an I Pad, I Pad App for a film, Video game box, Happy Meal toy, action figure, collectable figure, website on an I pad, Film Review in a magazine, screen grabs from a chat show interview, books, CD soundtracks, clothes etc.. Students are to work in tables to seperate them into groups suitable for particular audiences. They could be given 3 or more fictional audience members, for example:

• Dave, 23, very blokey, likes film, gaming, and gadgets and spends a large amount of time online
• Samantha, 8, a girl who likes playing with her friends
• Steve, 65, a man who doesnt know how to use computers or mobile phones

Students have to justify why they put the films in those groups in a group discussion.

Main Task 2

Students now have to re-arrange their marketing materials according to genre. some marketing materials will be suitable for more than one genre so it might be worthwhile doing a genre at a time and have this as a "quick moving task" eg "Choose the right marketing materials for a horror film - go!"

• Horror
• Comedy
• Cartoon / Kids
• Sci Fi / Futuristic

Plenary: students should fill in the "effectiveness of different marketing materials" sheet below, or can add a post to their blogs in a similar way to demonstrate their understanding

Effectiveness of Different Methods of Marketing